Iloilo City and SM Prime collaborate on PPP to redevelop 2 city public markets

In line with the national government’s thrust to transform the Philippines through PPPs and collaboration between LGUs and the private sector, Iloilo City Mayor Jerry Treñas recently signed the lease agreement with SM Prime Holdings, Inc. for the redevelopment of the Central and Terminal Markets in the bustling Southern capital. SM is investing P1.5 billion to P2.5 billion in the project.

“Wherever we can, we do markets for Micro, Small and Medium enterprises (MSMEs) and small vendors in the same city where we have SM malls,” said SM Supermalls President Steven Tan in a separate interview on the partnership. “SM has long been a part of Iloilo City, and it is now time for us to give back to the city.”

Mr. Tan cited that SM has partnered in the past with LGUs for such projects as the Marketmall in Dasmariñas, Cavite, which was well-received by the community, as it has transformed the public market into a spacious, safe, clean and more complete marketplace where both MSMEs and national brands are thriving.

Top row (left to right): Iloilo Vice-Mayor Jeffrey Ganzon, Iloilo Mayor Jerry Treñas, SM Prime President Jeffrey Lim, SM Supermalls President Steven Tan, and SM Supermalls Senior Vice-President Bien Mateo. Bottom row (left to right): Iloilo Terminal Market officers Emily Terol, Lelibeth Villaran, Linda Roque, Ma. Paz Eclarinal, Rosario Camarista, Marjorie Dumalag, Johna Reyes, Valentina Estember, and Philip Lim

“As a home for small businesses, the vendors of the public markets have a place where they can grow, as the synergy between the established SM brand and those who are starting out has always been good to the customers, the businesses and the city,” said Mr. Tan.

The modern markets will have retail spaces and ample parking, and will bring in not only more local customers, but hopefully will spur tourism as it will be a showcase of the best the city has to offer in terms of local products and well-loved Ilonggo food specialties.

“The MSMEs and vendors would definitely be selling more as it will be a convergence zone for the growth of micro, small and medium businesses,” added Mr. Tan.

Mr. Treñas clarified that the management of the markets would remain with the city government through the Local Economic Enterprise Office.

“The city government will operate the markets. It will continue to deal with the vendors.” Mr. Treñas further told the vendors that their suggestions during the consultations would be considered.

Mr. Treñas cited that this is one of the many redevelopment projects ongoing and planned for the city.


Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by enabling them to publish their stories directly on the BusinessWorld Web site. For more information, send an email to

Join us on Viber to get more updates from BusinessWorld: