Greggs shares: it can’t go on like this, can it?

I donât know what inspired the Mick McCarthy reference in the title, but sadly, Iâm not very optimistic about Greggs (LSE:GRG) shares.
And while I feel for the company and everyone who may benefit from an elevated share price, itâs great to see the stock return to more manageable valuation multiples.
On a forward basis, the price-to-earnings ratio falls to about 13 times 2025 earnings, dropping further to 12.4 times in 2026 and 11.8 times in 2027.
Similarly, enterprise value-to-EBITDA multiples decline from roughly 6 times in 2025 to 5.5 times in 2026 and 5.1 times in 2027.
This highlights a more reasonable valuation versus the 25 times earnings we saw in mid-2024.
That said, growth remains modest.
Earnings per share are forecast to rise slowly from 124.8p in 2025 to 138.7p in 2027, reflecting broader UK retail pressures.
Dividend growth is also limited, hovering around 4%, while net debt is projected to exceed £430m â this is around 20% of the companyâs market cap.
Whatâs wrong with the valuation?
Thereâs nothing particularly unattractive about the companyâs valuation, but thereâs nothing to excite me either.
The dividend yield is certainly stronger than it used to be. Iâm just not sure if thatâs enough of a catalyst to take the share price upwards.
And the current earnings trajectory certainly isnât going to push the share price upwards. In fact, a dividend and net debt adjusted price-to-earnings-to-growth (PEG) ratio indicates a significant overvaluation.
But the PEG ratio is typically used for growth-focused stocks, and maybe Greggs isnât a growth-focused stock anymore.
Itâs not easy out there
Letâs be fair, though.
Itâs not easy for UK businesses out there. The UK government has piled additional pressure on companies with higher labour costs.
This compounds issues like the worldâs highest energy costs, regulatory burdens, and additional uncertainties related to potential tax hikes in the coming budget.
And more generally the economy isnât red hot. Things are okay, but business and consumers up and down the country are under pressure.
Running a small soft drinks business â Sumacqua â myself, I can only attest to the challenges. Cafes and bars arenât booming.
No room to grow
Greggs faces a strategic challenge in staying on trend as consumer preferences shift towards healthier, higher-protein and lower-carb options.
While the company is responding with its new GLP-1-friendly menu for customers using weight-loss drugs, its core offering of pastries and sausage rolls still positions it outside the health-conscious mainstream.
Moreover, Greggs has already achieved near-saturation in the UK, with outlets on most high streets, retail parks, and service stations.
International expansion has been attempted and failed. And domestic growth will depend on incremental innovations such as evening trading and delivery.
Without a clear avenue for meaningful expansion, long-term growth prospects appear constrained. This is reflected in the earnings trajectory.
Ok, so whatâs the conclusion? Well, I believe investors could find better options elsewhere.
The post Greggs shares: it canât go on like this, can it? appeared first on The Motley Fool UK.
Should you invest £1,000 in Greggs plc right now?
When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.
And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Greggs plc made the list?
More reading
- Does it make sense to use an ISA for passive income â or focus on growth shares instead?
- Down 41%, can the Greggs share price stage a recovery?
- Down 43% despite solid results, is this FTSE 250 fast-food favourite a major bargain at its current sub-£17 price?
- £5,000 invested in Greggs shares 5 years ago is now worth more than you might think…
- No savings at 40? Consider targeting FTSE 250 shares to eventually turn £100 a month into £240k
James Fox has no position in any of the shares mentioned. The Motley Fool UK has recommended Greggs Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.