After crashing 21% in 3 years, is this one of the best UK stocks to buy now?

I reckon some of the best stocks to buy are fallen giants that have lost their appeal with investors.
But deciding which ones to buy isnât always straightforward. After all, a falling share price could be a sign of a fundamental problem. However, this isnât always the case. Sometimes, a stock becomes unloved due to some temporary issues that arenât going to last.
Hereâs one big name thatâs seen its stock market valuation tank over the past three years. But is it a value trap or a bit of a bargain? Letâs take a closer look.
A former number one
Just over 26 years ago, on 17 January 2000, Vodafoneâs (LSE:VOD) shares rose 6.7% to 351p making it the most valuable company on the FTSE 100. At the time, the telecoms group was valued at £109.1bn. How times have changed. Today (6 February), it has a market-cap of £25.5bn. On this basis, I think it comfortably meets the definition of a fallen giant.
And after a painful and prolonged period of restructuring, there are signs itâs starting to turn the corner. The groupâs exited a number of markets, most notably in Spain and Italy, in a bid to improve its return on capital. In the UK, itâs merged its operations with Three. As a consequence, VodafoneThree’s now the countryâs largest mobile network with 28m customers.
As a sign of confidence, itâs also increased its interim dividend for the year ending 31 March 2026 (FY26) by 2.5%. It hopes to do the same for its final payout. If it does, it means the stockâs forward yield is 3.7%.
Latest update
On Thursday (5 February), the group published its Q3 FY26 trading update. It said it expected its full-year result and free cash flow to be at the upper end of guidance. It reported âgood service revenue momentumâ in Europe, Africa, and Türkiye. Importantly, in Germany, there was growth for the second successive quarter. The groupâs been struggling here due to a change in law that prevents landlords from bundling television contracts with tenancies.
However, investors werenât impressed. The shares closed the day 4.7% lower. I suspect they didnât like the fact that the group’s quarterly organic service revenue growth was 5.4%, compared to 5.8% for Q2. Alternatively, some shareholders might have cashed out after a recent mini rally.
My view
But in my opinion, I still think the groupâs shares offer good value. Both earnings and cash flow are going in the right direction. And although the groupâs service revenue growth slowed in the quarter, Iâm mindful that recoveries are rarely smooth. IGâs chief market analyst was positive, describing Vodafoneâs performance as âone of the FTSE’s more impressive turnaround storiesâ.
However, opinion among analysts appears divided. In January, Deutsche Bank set a new 12-month price target of 150p. Citi raised its own to 100p. The consensus is 104p, around 4% lower than the current share price.
Although the group still faces some significant challenges, not least fierce competition in its key markets and a high-ish debt pile, Iâve seen enough to believe that the stockâs worth considering by patient long-term investors. I doubt it will ever be the FTSEâs number one again but Iâm optimistic it will climb up the charts over the coming years.
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More reading
- As the Vodafone share price falls 5% on Q3 update, is it time to buy?
- What next for the Vodafone share price? Here’s what the experts say
- What £10,000 invested in the resurgent Vodafone share price 1 year ago is worth now
- Experts reckon these are 2 growth shares to buy in January
- Near a 3-year high, Vodafone may not look a cheap share, but is the value story just beginning?
James Beard has positions in Vodafone Group Public. The Motley Fool UK has recommended Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.
