This stock’s the opposite of red-hot at the moment. But I reckon it could still be one to buy

Some of the best stocks to buy can often be found languishing at the bottom of the share price performance tables. Here, itâs sometimes possible to find well-known companies with strong balance sheets that have temporarily fallen out of favour with investors.
This is one example.
Uncertain times
Iâm not sure what the opposite of red-hot is (ice-cold, maybe?) but whatever the most appropriate description is, it definitely applies to Persimmon (LSE:PSN) shares at the moment. The housebuilderâs stock market valuation has been badly affected by recent events in the Middle East.
With the price of oil soaring, there are fears that inflation could return. Rising prices could result in higher interest rates. Increased borrowing costs make mortgages more expensive. In turn, a reduced supply of loans is likely to result in fewer house sales. Itâs a vicious circle.
| Date | Share price change (%) |
|---|---|
| 2.3.26 | -2.99 |
| 3.3.26 | -5.95 |
| 4.3.26 | -1.46 |
| 5.3.26 | -2.51 |
| 6.3.26 | -1.89 |
| 9.3.26 | -5.48 |
| 10.3.26 | +4.49 |
| 11.3.26 | -0.78 |
| 12.3.26 | -6.30 |
| 13.3.26 (mid-morning) | -1.47 |
| Overall | -22.25 |
However, on Wednesday (10 March), there was a brief respite when President Trump hinted that the war may soon be over. By coincidence, it was the day on which Persimmon published its 2025 final results.
Reflecting on events, the group said, âthe impact of the Iran conflict on customer sentiment remains to be seenâ. More positively, it added: âAssuming the conflict with Iran and its impact is short, Persimmon is set to grow again in 2026.â
The group described current market conditions as âsupportiveâ, helped by greater mortgage availability and real wages growth. Both sales reservations and its average selling price are up, suggesting that confidence is slowly returning to the new-build market.
Looking ahead
For 2026, it’s expecting to deliver 12,000-12,500 completions with underlying operating profit âtowards the upper endâ of the current (13 March) consensus of analysts of £486m-£517m. For comparison, the group sold 11,905 properties in 2025, and reported earnings of £472.1m. However, these forecasts were accompanied by the proviso: âassuming the conflict and its impact is short.â
As widely predicted, the group confirmed its full-year dividend would be unchanged at 60p. This means those buying Persimmonâs shares today could enjoy a yield of 5.1%.
Despite the groupâs positive outlook, the housing market recovery could stall for any one of the reasons noted earlier. And a further round of supply-chain inflation could further hurt the groupâs margin. In 2025, the group reported an underlying operating profit per completion of £37,430. In 2022, it was £67,696. UK construction cost inflation continues to be higher than for the economy as a whole.
Still optimistic
But despite these possible threats to a continued recovery, I think Persimmonâs shares offer good value at the moment. They trade on a historically attractive 11.6 times earnings. And its above-average yield could appeal to income investors. Of course, there are no guarantees when it comes to payouts.
Impressively, despite all of the problems that the sectorâs faced since the pandemic, the group doesnât have any debt on its balance sheet. But it does have lots of land on which to build. At the present rate of completions, it has enough to last nearly seven years.
When combined with the chronic under-supply of housing in the country, newly introduced planning reforms, and a widely held expectation of further interest rate cuts, I think Persimmonâs a stock that long-term investors could consider, assuming â you guessed it — the conflict in Iran is resolved quickly.
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James Beard has positions in Persimmon Plc. The Motley Fool UK has recommended London Stock Exchange Group Plc and Persimmon Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.
