Aviva shares are still up strongly — so why has the yield jumped back above 6%?

Aviva (LSE: AV.) shares have been stormers in recent years. But a recent 15% pullback has pushed the dividend yield back up to around 6.4%.

For income investors, that raises an obvious question: is this a rare second chance â or has the story peaked?

A stronger business beneath the surface

What stands out to me is that the underlying business is arguably stronger than ever. Operating profit is rising sharply, capital generation is improving, and return on equity continues to move higher. Management has already delivered its 2026 targets a year early and has now raised its ambitions again.

That momentum is feeding directly into shareholder returns. The dividend has been increased by 10%, and share buybacks have resumed at a higher level, underpinned by growing cash generation.

Taken together, this doesn’t look like a business losing momentum. It looks like one building strength â and one the market may still be underestimating.

Capital-light model

Avivaâs transformation over the past few years has been easy to miss, but itâs central to the investment case.

The group has been steadily shifting towards a more capital-light model. A growing share of profits now comes from fee-based businesses such as wealth, asset management, and capital-efficient insurance lines. These areas require less balance sheet intensity but generate higher and more predictable returns.

That shift is already showing up in the numbers, with a greater proportion of earnings now supported by recurring cash flows rather than market-sensitive investment returns, improving both return on equity and capital generation.

Just as importantly, it changes the quality of the business. Capital-light earnings are more scalable, less volatile, and easier to compound over time.

For investors, this means Aviva is increasingly a diversified financial services business rather than a traditional cyclical insurer. That’s a very different investment proposition to the Aviva of old â and one the market may still not be fully pricing in.

What could go wrong?

As with any insurer, the key risk for Aviva sits in its balance sheet. A large portion of the groupâs capital is invested in fixed income assets, meaning changes in bond markets and credit conditions can have a direct impact on reported capital strength.

In a recessionary environment, rising defaults or sharp movements in yields can create short-term volatility in the valuation of those assets, even if the underlying insurance business remains stable. That is the classic pressure point for the sector, and it’s worth keeping in mind.

However, Aviva is in a very different position today compared with previous cycles. Its earnings base is more diversified, capital generation is stronger, and risk is spread across insurance, wealth, and retirement businesses rather than concentrated in a single exposure.

That doesn’t remove risk, but it does reduce the likelihood of the kind of balance sheet stress seen in past downturns.

Bottom line

In my view, the market is still underestimating how far Aviva has evolved from a traditional cyclical insurer into a more capital-light, diversified earnings compounder.

The insurer has already surprised the market once, and I believe it can continue to do so, even if the share price momentum does not repeat the exceptional gains seen in 2025. And it is far from the only opportunity Iâm tracking right now.

The post Aviva shares are still up strongly â so why has the yield jumped back above 6%? appeared first on The Motley Fool UK.

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Andrew Mackie has positions in Aviva Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.