Why a volatile stock market is a huge opportunity for investors

The stock market is pretty volatile at the moment. But share prices rising and falling sharply give investors the best opportunities to make money.
Thereâs a lot going on right now, but a good amount of it is just noise that can be safely ignored. In these situations, the best investors stay calm and take advantage of the situation.
Investing 101
Investing in the stock market is partly about buying shares in businesses for less than theyâre worth. And when prices are moving, opportunities naturally present themselves.
Shares in The London Stock Exchange Group are a good example. The stock fell 17% on Tuesday (3 February) before launching a 13% recovery on Wednesday.
I donât actually have much of a view of the companyâs intrinsic value. But Iâm hugely sceptical of the idea that the underlying business was 17% worse on Tuesday and 13% better on Wednesday.
That means thereâs been an opportunity for some long-term investors to buy on Tuesday, while some speculators or those seeking long-term opportunities elsewhere might sell on Wednesday. And this is all made possible by stock market volatility.
Long-term focus
The big theme this week has been the threat of artificial intelligence (AI) to software companies. And the market has shifted from thinking itâs huge to deciding it might not be that much of an issue.
Iâm not convinced that anyone really knows that the next big shock to the stock market will be. It might be news about tariffs, a spike in oil prices, more AI developments, or something else.
The way to invest isnât to try and forecast which stocks are going to be in or out of favour at what time. Itâs to focus on the underlying businesses and what theyâre worth.
Thereâs always scope for something unexpected to happen, especially over the long term. But the best way to minimise this risk for investors is to stick to things they know very well.
Durability
In my own portfolio, I try to focus on companies that I think have a long-term competitive edge. And one of these is Rentokil Initial (LSE:RTO).
I donât have strong views on AI, geopolitics, or macroeconomics. But whatever happens, Iâm pretty sure there are going to be pests in the future and theyâll need dealing with.
Thatâs one reason I like Rentokil. Another is that its scale gives it a cost advantage over other operators â more business in a smaller area reduces travel time and saves on costs.
I bought the stock when the market was worrying about its acquisition of a major US rival. But itâs outperformed the FTSE 100 since then and Iâm pleased to have had the chance to buy it when I did.
Risks and rewards
The main risk with Rentokil is regulatory. Laws around pest control can change and this can create additional expenses that come with meeting new standards.
Thatâs something to keep an eye on. But my view is that Rentokilâs scale and cost structure is in a better position to deal with these than its competitors.
In todayâs stock market, I think the shares are fairly valued. But Iâm on the lookout for the next Rentokil opportunity and volatile share prices give me a better chance of finding it.
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Stephen Wright has positions in Rentokil Initial Plc. The Motley Fool UK has recommended London Stock Exchange Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.
